Is your sweet tooth craving something that is unique and familiar? If so it is the perfect time to delve into the yumminess of Freeze Dried Candy? What is it? It is an innovative treat that has gained quite popularity among sweet lovers because of its one-of-a-kind texture, intense flavors as well and extended shelf life.
But why freeze dry candy? Compared to traditional and other treats — these have changed those familiar flavors that we expect from our candies into a new sensory experience that has caught the attention of both kids as well as adults. Plus, it has also caught the eyes of many candy companies.
Not to mention, because of their popularity — freeze-dried candy brands have now greatly expanded their treat options, including freeze-dried Skittles, gummy candies, and even fruit-based sweets. Even though they share the same ingredients as their competitors, it is their texture that makes them different. How so? These candies are crunchy but airy with incredible flavors, making them a joy to eat.
If all of this sounds intriguing and you’re curious to know why freeze-dried candy is the latest trend, keep reading!
What Is Freeze-Dried Candy?
In the simplest terms, — freeze-dried candy is just your regular candy that has gone through a special proccedure. During this creation, the manufacturers remove the moisture from the treat— which leaves it light, crispy, and packed full of flavor. To make you understand what is the purpose of freeze-dried candy — here is a simplified process.
- Freezing: After the sugary-treat has been made it is kept at an extremely low temperature – to make sure that all the water content in it is solidified. Allowing it to maintain its shape and taste.
- Sublimation: This process converts the extremely cold moisture into vapor without coping through a liquid phase. This prevents it from getting soggy as well as deforming while still keeping its original shape.
- Final Drying: This last step makes sure that if there is any moisture still remaining in the treat— if so this step ensures that it removes moisture completely. Making the band completely dry and light and giving it its signature airy-crunchy feel.
This whole process is what makes these sugary-treats so unique — compared to traditional ones that go through the heat-drying process. While this might not sound like much, it can alter the flavor as well as the texture of the treat by caramelizing the sugar. Here you go, now you know why freeze-dried candy is so popular these days.
Who Can Enjoy Freeze-Dried Candy?
Even though these treats can be enjoyed by everyone — there are some individuals as well as situations that can double the experience of their sugary consumption. Here are a few examples.
- Adventurous Snackers: Foodies and individuals who like to try new things can try these treats to experience a new and exciting food texture.
- Parents & Kids: Because of its unique texture and flavor both parents and children can enjoy this candy, as it is different from the other candies that can get stuck between the teeth or are really hard to chew.
- Hikers & Campers: The long shelf life also makes it a great traveling snack since adventurers can bring these on their adventures as they make sweet memories.
- Collectors & Gifting Enthusiasts: Depending on the type of treat or manufacturer — some individuals just buy freeze-dried candies as a novelty gift because of their unique appearance as well as texture.
What Is the Purpose of Freeze-Dried Candy?
A lot of individuals ask, “What is the point of freeze-dried candy” and the answer is its unique benefits. That is:
- More Flavor: After the mixture is removed, it intensifies the flavor — which adds to the candies’ richness and makes it more concentrated. Making the candy more enjoyable, with each bite delivering a flavorful burst compared to the more traditional candies.
- Texture Transformation: when these soft candies become crispy and air, they offer a novel eating experience that a lot of customers find exciting. Moreover, this change between its original form and what it becomes after going through the whole process also plays a big role in its appeal.
- Shelf Life Extension: Because there isn’t any moisture in these candies — they can last significantly longer compared to other candies. This also makes them ideal for storage, emergency food supplies as well as commercial distribution. Plus, some freeze-dried products can last almost a year without losing their quality.
- Innovation and Novelty: This different approach to candy making is really appealing to adventurous consumers who love to try new textures and flavors. At the same time, it also allows candy makers to rethink their older traits and introduce them in a unique way.
Benefits of Freeze-Dried Candy
So, what’s the deal with freeze-dried candy anyway? Do they actually provide any benefit compared to other, more traditional candies? Yes — here are a few examples.
Unique texture: The air and crunchy feel of these candies add a quirky twist to the classic candy approach. Moreover, compared to chewy or sticky textures — freeze-dried treats can almost melt in your mouth, which also makes them incredibly satisfying to eat.
Intense flavor: The drying process also makes the taste of the candy more concentrated, which makes the flavors more noticeable. This means that fruit-flavored candies will taste more fruitier, and chocolate-based treats can deliver a richer as well as deeper taste.
Long shelf life: Do you know that freeze-dried candy can last up to 25 years if you store it properly? This is also a reason that makes these candies an excellent option for emergency food supplies, military rations, space travel, etc.
Healthier alternative: because these candies don’t need any additional preservatives — freeze-dried candy is much cleaner as well as more natural treat compared to other cancers that are processed. Moreover, some freeze-dried fruit candies are able to keep their original vitamins and minerals, adding to their nutritional value.Popular Freeze-Dried Candies
Is freeze-dried candy good? Yes, and also really popular. How? Because there are many traditional candies that are now available in freeze-dried form. Which includes.
Popular Freeze-Dried Candies
Is freeze-dried candy good? Yes, and also really popular. How? Because there are many traditional candies that are now available in freeze-dried form. Which includes.
| Popular Freeze-Dried Candies | Description |
| Freeze-dried Skittles | This is a fan favorite – it is famous for its crunchy texture as well as intense fruit flavors. What was normally a chewy Skittles has now turned into airy, crispy bites that are bursting with flavor. |
| Freeze-dried gummy worms | Another beloved candy that has changed from a chewy gummy into a candy that offers a much more satisfying snap with each bite. Moreover, its gummy texture is replaced by a porous, crunchy structure that dissolves quickly. |
| Freeze-dried fruit | A more natural and nutritious approach to these candies with options like strawberries, bananas, and mangoes. These Freeze-dried fruit provide the same sweet and tangy flavor as their original source but with a much higher and crisper texture. |
| Freeze-dried sweets | A great thing about the freeze-dried process is that it invites experimentation. This means that people have even experimented with different sweets like Marshmallows, cotton candy, chocolates, etc. |
Why Freeze-Dried Candy is Gaining Popularity
The Freeze-Dried candy industry is growing rapidly, in fact, it was calculated at $700 Million in 2023. The biggest reason behind the popularity of these candies is the trend that has gone viral on YouTube. In particular, two channels have played major roles namely TKOR and Will It Slime. Moreover, these videos show the fascinating process of freeze-drying and how it leads to that satisfying crunch that we’ve come to expect from these candies.
At the same time, other platforms, like TikTok, Instagram, Facebook, etc, have also aided a lot in the popularity of these freeze-dried candies. Plus, influencers and food bloggers also share their reactions to trying freeze-dried treats, adding to the widespread interest.
But that’s not all, the unique texture, bright colors as well as structure of freeze-dried treats make them really appealing to children and teenagers — who oftentimes look for new and exciting snack experiences. Moreover, just the idea of taking a familiar candy and turning it into something completely new is also very intriguing – which has made a lot of people eager to try these sweets for themselves.
Is Freeze-Dried Candy Good? (Pros and Cons)
A lot of people wonder if all the hype behind these treats is worth it. And the answer depends on what you really want to focus on. To elaborate more clearly, here are some pros and cons of Freeze-Dried Candy.
Pros
- These candies have an intensified taste — which makes them even more enjoyable because every bite of these candies is packed with concentrated sweetness or tartness.
- It is a new way to experience old/familiar candies by offering a novel snaking experience compared to the more chewy and hard-to-eat treats.
- They are amazing for storing, traveling as well as emergency situations — because they can remain fresh for a long period of time.
- Because none of the freeze-dried treats have any moisture — they tend to be slightly lighter, which makes them easy to carry and ship.
Cons
- The freeze-drying process does require a lot of special equipment as well as time — which translates into them being more expensive compared to the other and more traditional candies.
- Some people just might prefer the older, chewy, and harder candy texture over the airy, crispy texture of this freeze-dried candy.
- Even though these are enjoyed as a treat, it is important to place freeze-dried candy within different dietary frameworks. Moreover, having a better understanding of its nutritional profile helps consumers make informed choices.
How Your Company Supports Freeze-Dried Candy (B2B Focus)
Do you want to start your adventure as a candy manufacturer? Or maybe you are having a difficult time finding that ideal manufacturer who can help you introduce your unique idea. These are all very common issues, but lucky for you we’ve got just the trusted company for you. Who? They are called MPS and have over 20 years of experience in freeze-dried candy and other confectionery products.
Moreover, outside of being a trusted supplier — they also offer a few different treats as well, including gummies, hard candies, lollipops, marshmallows, and more. Here are some highlights of their services.
Customization Services: MPS provides a lot of different services that cater to each individual needs of their customers, including custom packaging, flavors, and shapes that are tailored to specific market needs, which allows brands to stand out with their unique products.
Factory-Direct Pricing: Their competitive wholesale pricing makes sure that their services are affordable without compromising the quality of their services — which also makes their products more approachable by businesses.
Reliable Supply Chain: They guarantee consistency in their product availability so that they can meet the business demands.
The Market and Future of Freeze-Dried Candy
Currently, the freeze-dried candy market is experiencing rapid growth with a high demand in the global confectionery industry. Here are some factors that are shaping the future of Freeze-Dried Candy.
- More and more companies are inviting in freeze-dried candy — because of its potential as a trending and profitable product in the currently growing snack market.
- The development of health-conscious freeze-dried treats — like vitamin-fortified or probiotic-infused options, is making an appeal in the market and is attracting health-conscious consumers.
- A lot of companies are also exploring eco-friendly packaging and energy-efficient freeze-drying options to align with environmental concerns as well as consumer preferences.
Conclusion
Freeze-dried candy is a unique snack that stands out for its unique flavors, crisp texture, as well as its long shelf life. Even though its popularity is driven by media exposure, gifting trends, and consumer curiosity – that doesn’t mean that these candies don’t have anything to offer. Moreover, these might be some of the most beneficial candies in today’s market.
Contact us now, what this means is that if you are a consumer who is looking for a unique taste, then you should try freeze-dried candy today! But if you are an candy distributors looking for a place to custom your ideas — then Visit MPS for candy free samples and wholesale pricing!
