10 Popular Asian Candies: Discover Unique Flavors from Across Asia

Writen by
Shirley Qian
Last update:
March 5, 2025

Asia is the hometown of unique and delicious candies which vary in flavors such as…

Asia is the hometown of unique and delicious candies which vary in flavors such as fruity chews to traditional sweets. However, these candies are not just limited to a specific region, but you can find them throughout the world.

You know Asian candies also become a social media trend; thus more online stores are able to sell these snacks worldwide.

Figure no 1 Popular Asian candies

That’s why I’m writing this blog to enable you to explore world famous Asian candies and how you can easily purchase them. Moreover, we’ll discuss in detail the reasons behind their immense popularity. So, continue reading!

You might be wondering what makes Asian candies stand out? If so, then you are lucky to be here. In this section, I’ll discuss the various factors involved in making them world famous!

Flavors You Won’t Find Anywhere Else: First of all, you know Asian varieties incorporate Lychees (A fruity flavor, sweet and floral with a hint of citrus ), yuzu (A citrus flavor, tart and tangy with a mix of lemon, lime, and grapefruit notes ), matcha ( A tea-based flavor, earthy, slightly bitter, and rich with umami ), and red beans ( A sweet and nutty flavor, mildly earthy with a smooth, creamy texture ) ingredients into their recipes.

So, when you try this, do remember! You are going to taste wonders with every single bite.

Asian candy, unique flavor, take you to experience the sweet charm of the East!

More Than Just Candy – A Cultural Tradition: Moreover, candy is more than just a snack in several Asian countries; it’s part of the festivity! Families from all around share treats and sweets as gifts during the Chinese New Year and the Moon Festivals. Moreover, some people also give candies as a reward.

Global Trends and social media: Now, I want to ask: Have you come across videos of Korean jelly sticks or Japanese mochi candy? Well! TikTok and Instagram have made such Asian sweets popular across the globe. The more they are posted online, the more people wish to try them! Right?

“Asian candy, combining tradition and innovation, satisfying your taste buds exploration!

Furthermore, you know the global confectionery market is estimated to grow to $278.36 billion by the year 2032. And you will be greatly surprised to know that the Asia Pacific including China and India has the highest regional share. This means that more and more people like you are now loving these wonderful sweets.

Additionally, Asian candies now can be found everywhere! You can purchase them from local stores or order online! Ready to give it a try? We at MPS can help direct you to the ideal ones! Whether you want chewy, crunchy, or fruity, there is always something new and exciting to try. Visit our website today!

Asian candy, exquisite taste, every bite is a cultural journey!

2 The 10 Best Asian Candies You Need to Try

The world of Asian sweets is truly fascinating because, aside from simply tasting good, every candy evokes childhood memories and is rich in tradition and culture. You will definitely be pleased to know that in this section, I’ll discuss about 10 Asian candies of different regions. So, stay tuned!

CandyOriginWhy You'll Love It
White Rabbit CandyChinaCreamy, chewy milk candy wrapped in edible rice paper.
Hi-ChewJapanFruity, long-lasting chew with a juicy burst of flavor.
Kasugai Gummy CandyJapanSoft gummies made with real fruit juice.
Pineapple CakeTaiwanButtery pastry filled with sweet pineapple jam.
Haw FlakesChinaSweet and tangy childhood favorites discs.
Mango Gummy CandyThailandTropical mango flavor in a chewy gummy.
Lotte Choco PieKoreaChocolate-covered cake with a marshmallow center.
Yan YanJapanBiscuit sticks with creamy dipping sauces.
Melon Milk CandyChinaSmooth, creamy candy with melon flavor.
Roasted Seaweed CandyKoreaA unique mix of sweet, salty, and umami.

i) White Rabbit Candy (China)  

Chinese White Rabbit candy is a creamy, soft milk-based candy. Moreover, this delicious chewy milk candy is wrapped in edible rice paper which enhances the experience even more.  

Moreover, this Chinese candy is a combination of milk, sugar and maltose syrup, which all together form its creamy delicious taste. The edible rice paper made out of sticky rice, dissolves in your mouth.

If you grew up in China, or other parts of Asia, this candy likely brings back memories of your school days and sharing sweets with friends. It is so beloved that it has even inspired coffee and ice cream flavors!

“Asian candy, natural ingredients, the perfect combination of health and deliciousness!

ii) Hi-Chew (Japan)

Are you looking for chewy, fruity candy that lasts a while? Hi-Chew candy is a staple that everyone must try once. Its fruit flavored, chewy texture comes with a soft outer layer and juicy center that makes every bite succulent.

Along with its outer layer, a unique blend of glucose syrup, gelatin, and real fruit juice gives Hi-Chew its distinct flavor. Unlike other chewy candies, Hi-Chew won’t stick to your teeth, and sweet and tangy flavors mean there’s something for every mood!

Asian candy, rich flavors, take you to taste the Asian style!

iii) Kasugai Gummy Candy (Japan)

Kasugai gummies is a soft and chewy Japanese candy. They capture the flavors of lychee, peach, and grape, each bursting with real fruit juice and apiary essence. 

A strategic combo of sugar, dextrin, glue, and fruit juice extract makes these gummies sticky with a deliciously chewy bite. When prepared, the mixture is heated, poured into molds, and cooled to perfection. 

Asian candy, unique shape, double enjoyment of vision and taste!

iv) Pineapple Cake (Taiwan)

Taiwanese pineapple cake is a soft, buttery, packed with sweet pineapple jam sweet that serves as a delight for all pastry lovers out there. You can enjoy this during celebrations, thus making it a festive treat. 

Moreover, these pastries are made from a brilliant blend of butter, flour, egg yolk, pineapple and maltose, which works together to give a rich jam-like flavor. In Taiwan, these cakes are often said to bring good fortune and are given as gifts.

The cakes also stereotypically represent Taiwanese delicacies. So, you are not just eating a mouth-watering snack but a piece of tradition as well. 

Asian candy, low sugar choice, healthy and sweet without burden!

v) Haw Flakes (China) 

Haw Flakes are thin, brown discs with a sweet as well as sizzling flavor. Moreover, if you enjoy a tangy taste then you must try these busted hawthorn fruit disks they are called haws. 

The haws are steamed with sugar and water, then they are rolled into cylinders and cut into small discs after drying. These haw flakes are tried by a lot of people in their childhood as these are widely eaten throughout China when people take medicine as a reward.

Asian candy, suitable for sharing, let sweetness connect you and me!

vi) Mango Gummy candy (Thailand) 

If you are a fruity food’s lover, try some mouth-watering mango gummy candy. This delight single-handedly holds the flavor for the sweetest Thai mango.

These are made with heated mango puree, sugar, and gelatin which is then poured into molds, cooled off, and packaged up. Every bite tastes just like fresh mango, and the tropical flavor makes it taste like Thailand. 

Asian candy, innovative flavor, subvert your taste experience!

vii) Lotte Choco Pie (Korea) 

Choco Pie is a perfect blend of chocolate and marshmallow stuffed into a soft, chocolate coated cake. The cake is like a moon pie, but with a Korean addition to it. 

Choco pies are made with wheat flour, eggs, sugar, cocoa, gelatin, and the baked cake is coated in chocolate after being filled and layered with marshmallow.  Choco Pies are the best for comfort food! Try them with tea, or heat them up in the microwave to make them gooey and delicious. 

Asian candy, natural fruity fragrance, fresh and not greasy!

viii) Yan Yan (Japan) 

Yan Yan is a great snack for all ages! Biscuit sticks with cream infused in chocolate, vanilla, or strawberry flavor makes Yan Yan stand out.

The biscuits are crafted using a blend of flour, sugar, and butter, whereas the dipping creams are composed of milk powder, sugar, cocoa or fruit flavoring. Yan Yan snacks promise entertaining moments during break times. Every biscuit stick carries cute quotes on them, making each nibble more engaging than the last.

Asian candy, suitable for gifts, conveying unique thoughts!

ix) Melon Milk Candy (China)

For all the cream lovers out there, melon milk candy is something that you simply cannot miss. This is a soft-centered candy that brings together the creaminess of milk with that of refreshing watermelon flavored candy.

This candy’s base is comprised of powdered milk, sugar, and a hint of melon flavor. The combination of all these elements is then cooked, melted together, and cooled down in a hard candy mold. 

Asian candy, natural fruity fragrance, fresh and not greasy!

x) Roasted Seaweed Candy (Korea)

Last but not least, this treat is a combination of sugary caramelized seaweed flavored with the saltiness of roasted seaweed. To make this candy, thin slices of seaweed are first dipped in melted sugar or maltose syrup and then dried until becoming crispy.

The combination of salty, sweet, and umami flavors is incomparable. If you love bold and odd snacks, then this candy is right for you!

Asian candy, take you to taste oriental sweetness and start a new journey of taste

Apart from these, some manufacturers use black sesame, or peanut fillings in candies like Mochi and dragon’s beard candy. So, now the choice is up to you which you want to try first!

3 Common Features of Asian Candies

Now, let’s see the common features of Asian candies which make them world famous!

i) Flavor Diversity: Asian candies offer an array of different flavors that will forever leave you amazed. Have you had the chance to try mango, melon, or lychee-flavored mend candies? Well! If I’m not wrong they taste just like real fruit. right? Moreover, some gum even infused tea flavors like matcha and jasmine.

ii) Cultural Roots: Their cultural relevance makes these delicacies even more intriguing. In several Asian countries, candies are a staple for celebrations and customs. Some are given as presents with good luck charms. While others serve to remind people of the good times in their childhood.

Asian candy, a combination of classic and fashion, to meet diverse needs

iii) Texture Variety: Candy textures offer an additional level of distinction. There’s a chance you love softer, more chewable – like Hi-Chew or Kasugai gummy candies. Or maybe you prefer roasted seaweed candy, which is crunchier. Some are flaky like Taiwanese pineapple cakes while others are like white rabbit candy which melt in your mouth.

Actually, Asian candies are worth trying if you’re looking for something fresh and exciting. Now, the only question left is, which sweet treat will you taste first?

4 How to Enjoy and Source Asian Candies

How to enjoy Asian Candy?

Asian candies can be enjoyed far more than just for snacking purposes. There are many techniques to enjoy them. For example, they can be paired with tea or coffee. Green tea goes really well with matcha candies.

However, creamy milk candies taste much better with coffee. These candies can also be gifted, and in many Asian cultures, candies are used to celebrate festivals, holidays, and even birthdays. 

Where Can You Find Them?

Moreover, you can find Asian candies from a variety of sources, most of which are online. Online stores offer an astonishing variety, whether it’s mochi chewy candies or fruity gummies.

Specialty stores also sell new and unique fresh flavors. Global candy shops sell some of the most in-demand types of candy from China, Japan, Korea, and many more countries.

For events or businesses that require a lot of candies, bulk purchase is the most economical option. Our MPS company sells high quality Asian candies at competitive prices, so there is something available for everyone, be it an candy distributor or candy store.

So, explore our product line, wholesale or customize your own brand of candy, MPS Candy as Chinese candy factory, support OEM/ODM.

Asian candy, small and portable, enjoy sweetness anytime, anywhere

5 MPS: Your trusted candy manufacturer and candy supplier

Everyone deserves to indulge in the finest Asian candies, and we at MPS are here to serve you! In addition to traditional sweets and modern confectionery, we have more exciting flavors like fruity, milky, and tea-infused goodies.

Asian candies, handmade, inheriting the ingenuity and deliciousness!

Custom branding is available with our private label program and custom packaging options. Bulk orders? No problem.

With factory-direct prices, our deals are unbeatable for retailers, distributors, and business owners alike, so you can always count on us to provide the best quality candies straight from the factory. Let us help your consumers indulge and share the delightful treats with the world.

6. Conclusion

In short, Asian candies are not only sweet treats as part of the festivals and traditions, but they are also filled with exciting flavors like fruity, creamy, and tea-infused delights. Currently, they’re adored globally! You can taste these delightful snacks yourself,all you have to do is choose your preferred ones.

If you operate a company and are looking for premium Asian candies, we have amazing deals on bulk orders. So, Contact us now!

About Shirley Qian

I’m Shirley Qian, Founder of MPS, with 15 years of foreign trade expertise, committed to global confectionery success.

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